At the end of 2019, it became clear to all those involved in the real estate marketplace that due to a number of reasons, not all associated with the industry itself, there was a plateauing of both property sales and property pricing across the whole of Europe: small geographical pockets appeared to buck the trend however the overall signs were clear. This slowing down of the market, in conjunction with the COVID19 outbreak in early 2020, meant that the situation became extremely tough for developers, both those who have property stock and those sat on land banks too nervous to put the first spade in the ground: a re-focus and a fresh approach were clearly needed.
With the wealth of different construction projects across Europe at any one time, the challenge for any developer is to attract clients and investors to their specific project. Many select their marketing options from the usual menu of discounts, financial incentives and furnishing packages, only ensuring that their product simply sits with the majority of similar marketing campaigns without creating the ‘hook’ required to attract more clients.
Traditional developers have also relied on local real estate agencies that adopt and deliver standard sales and marketing techniques. These methods have limitations to their appeal and market penetration and focus predominantly on the holiday home buyer completely overlooking the opportunity to attract pure investors or lifestyle buyers, who are left to search elsewhere for their opportunity.
Here at Global Assets, we do use these customary methods, however we further support the developer by offering a solution designed to make the development stand out in the minds of potential purchasers and create interest in finding out more. This is our asset management solution, which offers the client an opportunity to rent out the property and enjoy a regular rental income. This proposition attracts other types of clients that otherwise may not have shown any interest, including pure investors and lifestyle buyers.
